Not to be outdone by the seemingly relentless domination of pop culture by the House of Mouse, it’s looking quite likely that Apple will be buying Netflix this year.
For much of the latter part of 2017, Disney largely dominated the headlines through their acquisition of a large part of 20th Century Fox. Meaning characters like the X-Men, Fantastic 4 and Deadpool will be joining the MCU at some point. It’s seems in 2018, Apple wants a piece of the entertainment pie, as a new report suggests they will be making moves on the streaming giant.

The report by Business Insider, says that Citi analysts now consider a purchase of Netflix by Apple in 2018 to be increasingly likely, and the reason is apparently Donald Trump. This is because near the end of 2017, Trump proposed a new tax bill that was passed by congress and then signed into law. Legislation of this bill provides a large corporate tax cut, and also allows for “a one-time allowance for companies to repatriate cash stored overseas without worrisome hits.Apple is reported to be pretty keen to use this clause to bring some of its estimated $252 billion in overseas holdings back to the U.S., and to use it to purchase another large company like Netflix.

If the deal does go ahead it will be interesting to see how Apple uses Netflix’s streaming capabilities. Would they incorporate it into their existing iTunes platform, or keep the two separate? Apple has expressed their desire to produce more original programming going forward, so far having made a Carpool Karaoke series for their Music service. So perhaps they’ll want to use Netflix for this purpose, as they’ve become pretty great at that at this point.

Whatever happens it’s going to be interesting times, as it’s likely that there will be plenty of other huge deals on the horizon. Who knows what the scope of pop culture will look like by the end of 2018? I for one welcome the arrival of our Google overlords.

Does Apple buying Netflix seem like a good idea to you? What do you think they will do with the streaming service if the deal goes ahead?


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